USAA
April 19th, 2009->
Ten-hut!One day in 1922, a group of Army officers gathered in San Antonio to discuss a problem: because their military careers meant frequent relocation, their car insurance policies were expensive and difficult to maintain. The 25 officers decided to form a mutual company to insure each other’s vehicles, and to create policies tailored to the military life. The United States Army Automobile Association is now known as USAA, and has grown to over 6 million members. It operates from six offices in the U.S. and two offices overseas, in London and Frankfurt.
USAA products and services are available only to members: active duty officers and enlisted personnel, spouses and children of USAA members, National Guard and Selective Reserve officers and enlisted personnel, retired military personnel and officer candidates in commissioning programs.
Business unusual
“We’re not a household name,” USAA declares on its web site, “and you won’t see our logo in a Super Bowl commercial.” Indeed, USAA’s business is different from conventional insurance companies in many ways. It relies on direct marketing to sell its products and policies; in addition to insurance, banking and financial services it does a brisk business in mail-order catalog sales, offering computers, jewelry, furniture and other items to members wherever they may be posted.
USAA’s insurance division provides annuities, Medicare solutions and automobile, home and property, life, business and long-term care insurance. Its investments business includes mutual funds, IRAs, college savings plans, annuities, asset management plans and brokerage services. Members can use USAA’s banking services, which include checking and savings accounts, loans, credit cards and CD products. USAA financial advisors provide advisory and planning services tailored specifically for military concerns - how a family might budget for a deployment, for example. (All USAA financial advisors are salaried employees and not commissioned, thus their advice is not based on achieving sales goals.)
| 9800 Fredericksburg Rd San Antonio, TX 78288 United States |
(210) 498-2211 Fax: (210) 498-9940 www.usaa.com |